I'm Mercedes Macías,
It's nice to meet you.

I’m a London-based Product and UX/UI Designer but my journey started in the vibrant city of Guadalajara, Mexico. With a background in Visual Communication and Graphic Design, a BA in Design, and a Master’s in User Experience Design, I’ve spent years shaping digital experiences that are both beautiful and functional.

I’ve worn many design hats—graphic designer, visual designer, design and innovation project manager, and lead visual designer—giving me a well-rounded perspective on tackling creative challenges. I’ve worked with a variety of clients, budgets, industries and goals, always aiming to create meaningful, user-centred experiences.

My approach is a mix of strategy, precision, and a touch of playfulness. I believe great design isn’t just about aesthetics—it’s about solving problems, telling stories, and creating seamless experiences. Whether it’s crafting intuitive interfaces, refining brand identities, or leading design projects, I’m all about making things that people love to use.

When I’m not designing, you’ll probably find me uncovering hidden restaurants, travelling, cooking, playing squash, seeking out every chance to pet cats and dogs, or binge-watching films and series.