I'm Mercedes Macias,
It's nice to meet you.

I’m a London-based Product and UX/UI Designer but my journey started in Guadalajara, Mexico. With a background in Visual Communication and Graphic Design, a BA in Design and a MSc in User Experience Design, I’ve spent years building digital experiences that are both beautiful and functional.

I’ve worn many design hats, graphic designer, visual designer, design and innovation project manager, and senior visual designer and team lead, giving me a well-rounded ability to tackle creative challenges. I’ve worked with a variety of clients, budgets, industries and goals, always aiming to create meaningful, user-centred products and services.

My approach is a mix of strategy, precision and a touch of playfulness. I believe great design isn’t just about aesthetics, it’s about solving problems, telling stories and creating seamless experiences. Whether it’s crafting intuitive interfaces, refining brand identities or leading design projects, I’m all about making things that people love to use.

When I’m not designing, you’ll probably find me seeking out underrated restaurants, travelling, cooking, playing squash or petting every cat I find on the street.