Scope
Product Design UX/UI Visual Identity Usability Testing User Experience Design MSc
Year
2024 Case Study
Music is at the core of what we do: we sort everything around the sound
Problem statement
Problem statement
Existing digital products for music and travel fans offer separate features for event attendance and trip planning. Users often struggle with fragmented, time-consuming processes across multiple platforms. This leads to missed tickets, event info gaps, and issues with transport, accommodation, and costs. There’s a clear opportunity to integrate travel and live music experiences, especially for festival travellers.
Aims and objectives
Aims and objectives
The project aims to understand user behaviours and pain points in searching live music events abroad, and explore travel motivations for concerts and festivals. The goal is to create an engaging platform for music travellers by applying Lean UX to develop, test, and iterate an MVP, supported by research and prototype validation.
Scope
Product Design UX/UI Visual Identity Usability Testing User Experience Design MSc
Year
2024 Case Study
Music is at the core of what we do: we sort everything around the sound
Problem statement
Existing digital products for music and travel fans offer separate features for event attendance and trip planning. Users often struggle with fragmented, time-consuming processes across multiple platforms. This leads to missed tickets, event info gaps, and issues with transport, accommodation, and costs. There’s a clear opportunity to integrate travel and live music experiences, especially for festival travellers.
Aims and objectives
The project aims to understand user behaviours and pain points in searching live music events abroad, and explore travel motivations for concerts and festivals. The goal is to create an engaging platform for music travellers by applying Lean UX to develop, test, and iterate an MVP, supported by research and prototype validation.
Lean UX methodology
Lean UX methodology
Lean UX methodology
The project followed Lean UX methodology, emphasising rapid prototyping, user feedback, and iterative design. This structured yet flexible approach allowed continuous improvement, prioritising user experience and project goals.
Surveys and intervews
Interviews and surveys were conducted among the target audience: people between 18 to 40 years old who enjoy travelling to live music events whilst exploring new cities and countries.
78% of participants have travelled to different cities or countries to attend a live music event in the past three to six months.
78% of participants have travelled to different cities or countries to attend a live music event in the past three to six months.
Users identified travel navigation, social media, ticket booking, event discovery, and budget management as key for seamless trip planning.
Users identified travel navigation, social media, ticket booking, event discovery, and budget management as key for seamless trip planning.
Participants travel for events, friends, FOMO, travel, and new experiences. Pain points include event issues, limited activities, high costs, transport gaps, sold-out tickets, and few promotions.
Participants travel for events, friends, FOMO, travel, and new experiences. Pain points include event issues, limited activities, high costs, transport gaps, sold-out tickets, and few promotions.
70% of interviewees expressed interest in connecting with others to meet up or share experiences related to live music events.
70% of interviewees expressed interest in connecting with others to meet up or share experiences related to live music events.
Lean UX design process
User Personas
User Personas
User Journey
Information architecture
Usability test feedback
Feedback testing of the hi-fi prototype was conducted with five users via Figma on their mobiles. Sessions were moderated in person, using a structured survey to gather ratings and insights, ensuring a thorough usability evaluation.
The app was user-friendly for exploring and buying festival tickets, with clear navigation and event details. However, some buttons didn’t work, and more content was requested. Improving functionality and content could enhance the experience.
The app was user-friendly for exploring and buying festival tickets, with clear navigation and event details. However, some buttons didn’t work, and more content was requested. Improving functionality and content could enhance the experience.
Users found location browsing easy but wanted more activity options. Clearer navigation and localised details, plus added filters, would improve usability.
Users found location browsing easy but wanted more activity options. Clearer navigation and localised details, plus added filters, would improve usability.
Users found starting a trip easy but wanted clearer previews. Broken buttons and missing features hindered navigation. Adding flight links and a full overview would boost usability and reliability.
Users found starting a trip easy but wanted clearer previews. Broken buttons and missing features hindered navigation. Adding flight links and a full overview would boost usability and reliability.
Insights, learnings and next steps
Lessons learned and key takeaways
Initial enthusiasm for travel features was lower than expected. Users valued them but showed more interest in social features, prompting a shift in focus. Usability tests revealed key improvements needed in planning, AI, and profile settings, highlighting the need for ongoing research and adaptation to maintain engagement.
Moving forward
The project shows strong potential, focusing on social interactions with minimal travel features. Future efforts will finalise the brand identity and refine the user experience for seamless engagement. Effective digital communication and ongoing research into user preferences and technologies will sustain innovation.
Insights, learnings and next steps
Lessons learned and key takeaways
Initial enthusiasm for travel features was lower than expected. Users valued them but showed more interest in social features, prompting a shift in focus. Usability tests revealed key improvements needed in planning, AI, and profile settings, highlighting the need for ongoing research and adaptation to maintain engagement.
Moving forward
The project shows strong potential, focusing on social interactions with minimal travel features. Future efforts will finalise the brand identity and refine the user experience for seamless engagement. Effective digital communication and ongoing research into user preferences and technologies will sustain innovation.